Grow your business with high sustainability.
Sustainability at BASF
Good for cars and for the environment
Made to make a difference.
Why Sustainability?
The perfect mix of profitability and sustainability.
#EcoEffectiveness by R-M
Developing advanced surface solutions for a sustainable future.
Switch to the greenest products in the industry and help drive the change.
eSense Technologies
eSense: good for cars and for the environment
Two innovative technologies. One healthier planet.
At R-M, we’re inventing the future of paint refinishing so your bodyshop can lead the change to greener technologies. eSense products do just that by reducing the impact on the environment and helping to cut CO2 – yet guaranteeing you the most efficient and high performance workflow with precision products. There are two cutting-edge technologies we’ve developed to do this – one is Biomass Balance, the other is Ccycled®, both are radically reshaping the balance of sustainable products.
BioMass Balance
Reducing CO2 with renewable resources.
What if your car’s refinish could be made entirely from renewable resources? Our BioMass Balance method replaces fossil materials with bio- based ones. Want to know how it works? Find out more...
Ccycled
Contributing to a circular economy with ChemCycling®.
What if waste tires could help create your car’s refinish? With ChemCycling®, recycled feedstock is turned into new products, keeping tires out of landfills and cutting CO2 emissions. Curious how it all works? Discover more...
Your Impact.
Empower sustainability with energy purchase.
Grow your business with high performance sustainability.
**BASF product carbon footprints are calculated following the requirements and guidelines of ISO 14067:2018 and Together for Sustainability (TfS). The product carbon footprints for biomass balance products are assessed cradle to gate, i.e. without CO2 emissions caused during product application and end-of-life treatment. Our product carbon footprint data is based on assumptions and approximations valid at the time of data collection. For ChemCycling products, product carbon footprint benefits for the recycled feedstock can be generated via displaced end of life (e.g., incineration) following the upstream system expansion approach (USE). For more information visit this page.
eSense products contribute to reducing the use of fossil resources and reducing the CO2 emissions via the mass balance approach. In BASF’s mass balance approach, renewable or recycled raw materials are used when manufacturing primary chemical products and are fed into the production Verbund. The proportion of bio-based or recycled raw materials is then arithmetically assigned to certain sales products according to a certified method. For our mass balance products, 100% of the feedstock required for these products (chemical product only, excluding packaging material) have been replaced by renewable or recycled resources. All our eSense products are independently certified according to the RedCert² standard (BASF certification number REDcert²-929-35372286). For more information, please visit this page. When reference is made to CO2savings per traveled kilometer, a standard CO2 emission of 95 grams per travelled car kilometer is assumed.
References to equivalent numbers of end-of-life tires refer to a standard tire of 8.8 KG and an assumption of the available tire mass for pyrolysis and a conversion factor for the pyrolysis process. You can find more information about BASF’s mass balance approach on this page.
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