News and Testimonials

Jaguar Land Rover Certified Repair Network in North America has named R-M, premium refinish paint brand of BASF, as preferred paint brand for the Body and Paint Program of the Jaguar Land Rover Certified Repair Network.

Displayed in front of the R-M Refinish Competence Center, Coatings colleagues and experts could experience the appearance and learn about the new functionalities of the all-electric Renault E-Tech vehicles.
For new electric vehicles, R-M provides innovative and user-friendly repair solutions as well as digital training to help body shop painters to follow latest OEM repair standards for NEV and RADAR, ADAS equipped vehicles.

R-M partners with professional design engineers, premium OEMs and small car manufacturers to support innovative design and paint processes. Every year, designers from BASF’s Coatings division create a new collection of colors to inspire automotive designers around the globe. “ROUTING”, the title of the 2024-2025 Automotive Color Trends, is inspired by the concept of “routing” in communication technology which signifies how information is transmitted. Sustainability and functionality remain core themes in ROUTING, with colors developed using renewable, recycled, and bio-based materials, and optimized for sensor-based driving systems. For all colors in this collection, BASF designers have determined the potential for sensor-based driving systems (radar and LiDAR) in order to unify design and functionality.

R-M, premium brand of BASF Automotive Refinish Coatings, is at the forefront of color technology giving body shops powerful tools to ensure to meet future challenges and OEM approved car repairs at ease. With the new RADAR Fit solutions, R-M helps car painters to be trained and repair once the right way, especially when it comes to color formulae that need OEM approved specifications to ensure RADAR sensor transmissions can be seen through the specific color repair job.

What a pleasure to host Peugeot’s European dealer networks at our R-M Refinish Competence Center in France! Together with the European Association of Peugeot Car Dealers AECP we took pride to showcase sustainable processes, eco-efficient repair solutions and latest color trends.

The Emil Frey Group and R-M® have been trusted partners for many years. For the Emil Frey Group’s 100-year anniversary in 2024, R-M® created an exclusive blue Emil Frey color for the unique Swiss based family-owned company identity, visible on the Emil Frey Racing teams’ Ferrari series at the GT World Challenge Europe, DTM and ADAC GT Masters.

• Save energy. Reduce CO2. 
• Increase throughput. 
• With RACE Finish-R Ultimate Speed eSense Clear Coat, by R-M. 

• First in refinish market to leverage unique, advanced ChemCycling® technology under mass balance approach
• Premium clear coats manufactured from recycled waste tires
• Additional launch of certified eSense mixing clear reducing CO2 emissions by up to 50% and enhancing profitability for bodyshops

For the first time, R-M, BASF’s premium automotive refinish paint brand, will be taking centerstage at the trade fair Automechanika in Frankfurt, Germany, from September 10 – 14, 2024, presenting its most sustainable AGILIS paint line introducing two new products and latest digital solutions, to support its fastest, greenest and most colorful solutions.