News and Testimonials

The Emil Frey Group and R-M® have been trusted partners for many years. For the Emil Frey Group’s 100-year anniversary in 2024, R-M® created an exclusive blue Emil Frey color for the unique Swiss based family-owned company identity, visible on the Emil Frey Racing teams’ Ferrari series at the GT World Challenge Europe, DTM and ADAC GT Masters.

• Save energy. Reduce CO2. 
• Increase throughput. 
• With RACE Finish-R Ultimate Speed eSense Clear Coat, by R-M. 

• First in refinish market to leverage unique, advanced ChemCycling® technology under mass balance approach
• Premium clear coats manufactured from recycled waste tires
• Additional launch of certified eSense mixing clear reducing CO2 emissions by up to 50% and enhancing profitability for bodyshops

For the first time, R-M, BASF’s premium automotive refinish paint brand, will be taking centerstage at the trade fair Automechanika in Frankfurt, Germany, from September 10 – 14, 2024, presenting its most sustainable AGILIS paint line introducing two new products and latest digital solutions, to support its fastest, greenest and most colorful solutions.

R5 E-Tech launch at the Geneva Motor Show 2024 with the five E-mobility projects on earth, water, air and snow in the yellow pop color.

R-M set new standards in the automotive refinish industry by introducing AGILIS, a pioneer waterborne basecoat system. With the lowest VOC content and the highest eco-effectiveness ever, the new product line revolutionized the global premium waterborne automotive refinish market. Four years later, it has been tried, tested, and proven to be the best in the world with benchmark statistics collected from over 1000 body shops across 20 countries.

For the 2024 Grand Prix season, R-M, the premium refinish paint brand of BASF’s Coatings division, continues to be the exclusive technical paint supplier of Stake F1 Team KICK Sauber. The Fluo Racing Green paint of the C44 has been developed with R-M’s color expertise and pioneering AGILIS paint line to support the new team’s identity.

The revolutionary, fully automatic mixing machine
• High performance and digital color experience
• Up to six mixes in less than 15 minutes
• Exclusively with R-M Agilis, the fastest sustainable waterborne paint line

R-M, a premium refinish paint brand of BASF, is introducing the refinish industry’s first one-coat clear – RMC1000 in the region Americas. Answering customer demand for speed and efficiency, RMC1000 reduces cycle time, provides superior sag resistance, and offers an excellent appearance.