Strong Partnership: Benecar Cidade do Automóvel Visits R‑M® at BASF Coatings to Explore Technology and Training Excellence

For over 30 years, the Benecar Group has been a benchmark in the Portuguese automotive market. With a unique business model that integrates the entire value chain (vehicle purchase, repair, reconditioning, and resale), Benecar continues to set standards for efficiency and customer confidence.

Nuno Veríssimo, CFO of Benecar, highlighted the strength of the partnership:

“Our long‑standing partnership with R‑M has been a key driver of our business success since our foundation in 1991. Today, as the No. 1 multibrand automotive group in Portugal, our growth continues to be fueled by a shared commitment to innovation, digitalization, and customer excellence.

Revisiting the state‑of‑the‑art Refinish Competence Center in Guadalajara offered us invaluable insights into the latest technologies shaping the future of repair efficiency and sustainability. This hands‑on experience once again demonstrated R‑M’s strong capability to deliver digital tools, advanced training, and innovative refinish solutions that help us elevate the customer experience every day.

We highly value the opportunity to exchange ideas, strengthen our collaboration, and align on a forward‑looking vision that keeps both companies at the forefront of innovation and service quality.”

A great day of shared insights, inspiration, and even stronger collaboration.

Thank you, Benecar, for your visit and continued trust in R‑M.