R-M® and Toyota Motor Europe

Together, we are focusing on strengthening body shop performance, advancing training excellence, and driving eco impact through efficiency and sustainability. Our premium refinish paint line R-M plays a central role in delivering high quality and sustainable refinishing solutions across the network.

The program is supported by Refinity, our integrated digital platform for color, business, and training solutions, and will be rolled out in close coordination with BASF Automotive Refinish management teams across Europe. The strong commitment from Toyota Motor Europe underlines the importance of partnership and shared ambition.

With a clear roadmap and the right collaboration in place, we are building a future ready Body and Paint program centered on quality, innovation, and customer excellence for every Toyota and Lexus body shop.

On the photo, from left to right: 
Strategic Account Management Toyota Filippo Centamori, Mariano Pereyra, Naïna Aboutoihi (TME), Roar Solberg, Yannick Nehling and Jens Wagner from Business Management EMEA.