News

Strategic Partnership with JLR

JLR’s certified Repair Network has selected our premium brand R-M® as Preferred Paint Partner Brands for their Global Body and Paint Program in Europe and EIRO (European Importer Region Organisation) markets.
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21/07/2025

This strategic partnership and collaboration underscores BASF Coatings commitment to providing premium refinish solutions that meet the highest standards of sustainability, quality, and performance.

“We are proud that our cutting-edge paint systems and advanced digital & consulting solutions will continue to be the go-to choice for JLR’s network of certified body shops in Europe and EIRO", says Michael Hill, Global Strategic Account Manager for JLR at BASF Coatings.

Together, we are supporting the legacy of iconic brands like Range Rover, Defender, Discovery, and Jaguar, and driving forward a high-quality repair experience.

Picture from left to right: Michael Hill (Global Strategic Account Manager for JLR at BASF Coatings), András Szendrői (Retail Excellence Director Europe at Jaguar Land Rover), Philippe Robbrecht (Customer Care Director Europe at Jaguar Land Rover), Laurent LETOURNEUR (Brand Director Jaguar Europe at JLR), Chris Jackman (Director, Global Strategic Account Management at BASF Coatings), Jane Niemi (Head of Global Marketing, Automotive Refinish at BASF Coatings), Jens Wagner (Body Shop BOOST Manager at BASF Coatings), Ivan Bessiere (Director Technical Centre Europe at Jaguar Land Rover Deutschland) & Laurens Visser (Global Strategic Account Manager at BASF Coatings). 
 

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