Strategic partnership agreement with Toyota Motor Europe to develop its Body&Paint program

BASF Coatings and Toyota Motor Europe have signed an agreement to develop the Toyota Body&Paint program for Europe, building the foundation for a long-term strategic collaboration between the two companies for Toyota and Lexus brands. The partnership takes advantage of the premium automotive refinish solutions under the R-M brand in the European market. The Toyota Body&Paint program will be designed using a comprehensive set of BASF’s Bodyshop BOOST consultancy services and giving access to the cloud-based digital color, business and training solutions platform Refinity®. With the collaboration, BASF is supporting its partner TOYOTA reaching its individual sustainability targets, while ensuring the highest quality standards in paint-work repairs for Toyota premium vehicles.

R-M will ensure that the most sustainable and efficient refinish practices are maintained in Europe with a strong focus on increasing business opportunities and enhancing support for the Toyota network, all in line with the principle of continuous improvement.

“We are honored to start our relationship with Toyota Motor Europe and to provide their European body shop network with our premium automotive refinish paint brands Glasurit® and R-M. Through our collaboration with OEMs and our continuous focus on innovation, we have gained extensive expertise to ensure the utmost level of accuracy, enhance the customer experience, and set the benchmark for refinish repair standards in the world of future mobility," said Chris Jackman, Director of Global Automotive Refinish Coatings at BASF.