R-M® brings latest sustainable paint products and innovative digital solutions at Automechanika 2024

Automechanika is held every two years and attracts industry professionals from over 175 countries. For this year's fair, BASF’s Automotive Refinish Coatings business unit will welcome customers and visitors to engage with the company's #EcoEffectiveness products and complete sustainable portfolio. On September 11th, R-M will host an in-booth event to showcase two new unique products that will help bring sustainability in refinish body shops to a new level, focusing on reducing CO2 and conserving resources.

"With our unique portfolio, we aim to combine environmental and business benefits for our customers, bringing together the best of both worlds without compromise. We broke new ground with a new process in the chemical industry for using renewable raw materials and recycling feedstock. At Automechanika, we’re ready and will be showing the most exclusive and exciting innovations," said Roar Solberg, Vice President - Automotive Refinish Coatings Solutions EMEA.

R-M’s AGILIS waterborne paint line is among the company's many highlights that will be on display at the fair. Leading the industry in process time, material consumption and environmental sustainability, AGILIS has a VOC value of <250g/L, pioneering the market with the fastest, greenest and most colorful paint line.

Helping body shops to reduce their environmental impact and building a more sustainable business, R-M will also exhibit its fully digital color mixing process. The Automated mixing machine CR4/CR6, powered by Refinity, offers the fastest simultaneous mixing in the industry. The Body Shop BOOST consulting service and expert team will invite visitors to discover the comprehensive tool for assessing body shop performance.

Visit our booth at Automechanika in Hall 11.1, C50.