News and Testimonials

R-M premium automotive refinish brand of BASF Coatings, enters its ninth consecutive year of partnership with Emil Frey Racing and proudly continues this high-performance collaboration into the 2026 motorsport season. United by a shared commitment to provide performance, precision, and eco-efficiency, R‑M and Emil Frey Racing transfer motorsport expertise into the daily operations of body shops, creating added value for Emil Frey customers. The team competes in the DTM (Deutsche Tourenwagen Masters) and GT World Challenge Europe Sprint Cup. The R-M brand will take center stage on the Ferrari 296 GT3 Evo with the number #14, displayed alongside the striking BWT Pink, RED and Planet Blue colors.

The 3rd annual R-M Paint or Die Trying competition concluded at the BASF RCC Training Centre in Midrand on November 6–7, 2025, marking its most successful edition yet.

JLR’s certified Repair Network has selected our premium brand R-M® as Preferred Paint Partner Brands for their Global Body and Paint Program in Europe and EIRO (European Importer Region Organisation) markets.

Stake F1 Team KICK Sauber celebrated a memorable result with Nico Krukenberg finished third in the British Grand Prix. The team will push on yet another boundary of performance with its long-standing partner R-M, a premium brand of BASF Coatings, as it unveils RACE Finish-R, a next-generation clear coat, inspired by R-M's experience in Formula One, setting new benchmarks for speed, efficiency and sustainability in automotive refinishing.

The cloud-based platform Refinity, recommended by R-M, a brand of BASF Coatings, consolidates a comprehensive suite of digital business solutions for the automotive refinish industry, ensuring body shops worldwide can embrace sustainable digitalization with confidence. With the latest launch of a new color innovation and additional features, automotive refinish customers get access to the most advanced digital color experience, as well as business and training solutions seamlessly.

For the 2025 Grand Prix season, R-M, a premium refinish paint brand of BASF Coatings, continues to be the exclusive technical paint supplier of Stake F1 Team KICK Sauber. The new C45 F1 car, adorned in bold matt green and black, is painted with R-M AGILIS. AGILIS paint technology ensures the most sustainable, fastest and efficient application process, setting new standards in the world of racing cars.

R-M AGILIS has been awarded the prestigious International Award for Automotive Innovation in the "body repair" category at EQUIP AUTO Lyon 2023!

April 03, 2023 – R-M, BASF's premium paint brand, continues its successful partnership with Emil Frey Racing this year. The Emil Frey Group and R-M have been trusted partners for years. Founded in 1924, the Emil Frey Group is a Swiss family-owned company engaging in the automotive industry in several European countries. Next year, the Emil Frey Group will celebrate its 100th anniversary.