Racetrack Mindset, Customer Performance

R-M delivers proven motorsport solutions to bodyshops with Emil Frey, empowering painters to achieve fast, high-quality finishes and consistent results while prioritizing environmental responsibility.

What we can offer you

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R‑M & Emil Frey: Full Power into 2026

Bringing Team Spirit and Performance from the Racetrack to Customers

More about the partnership

Our services for you

All you need to succeed

High performance is everything

Painters need the best materials, and when, how and where valuable time-savings can be made. Easier application, better covering power, higher gloss, faster drying times, outstanding finish and improved environmental compatibility have always been the standards by which we measure all our innovations. Discover our eco-effective pioneer series.

Discover our colour expertise

R-M is providing indispensable aids with trend-setting colour matching systems such as Color Explorer, Colormaster and nowdays REFINITY and Colortronic 12/6 allowing you to meet future challenges with ease.

Your ultimate business partner

The automotive refinish industry is changing, but through constant innovation and world-class refinishing solutions, R-M still remains the go-to paint partner for every bodyshop that seeks to be the best.

Discover why R-M is the right partner for your business

Elevate your business

Get #EcoEffectiveness with R-M

- CO₂

with our Biomass balance Approach

Our products are manufactured with renewable raw materials. This means less CO₂. It also means your business can attract a new, sustainably-minded customer, leading to more jobs.

- 20%

on materials thanks to our Air-Drying technology

Up to 20% lower material consumption - drying at air temperature will allow you to reduce CO₂ and energy costs.

-60%

on your energy costs thanks to our Eco-Effectiveness Process

Discover our ground-breaking products and solutions, designed specifically to support body shops in lowering their energy consumption by up to 60% while also significantly shortening process times and reducing material consumption.

Learn more about our eco-effective solutions

All new R-M

Take your painting process to another level.

AGILIS, the pioneering new waterborne basecoat paint system from R-M. It has everything you need.

Learn more about AGILIS

News

Latest from our newsroom

News

R-M® Strengthens Partnership with Emil Frey, bringing Team Spirit and Performance from the Racetrack to Customers

R-M premium automotive refinish brand of BASF Coatings, enters its ninth consecutive year of partnership with Emil Frey Racing and proudly continues this high-performance collaboration into the 2026 motorsport season. United by a shared commitment to provide performance, precision, and eco-efficiency, R‑M and Emil Frey Racing transfer motorsport expertise into the daily operations of body shops, creating added value for Emil Frey customers. The team competes in the DTM (Deutsche Tourenwagen Masters) and GT World Challenge Europe Sprint Cup. The R-M brand will take center stage on the Ferrari 296 GT3 Evo with the number #14, displayed alongside the striking BWT Pink, RED and Planet Blue colors.

28/04/2026

News

Raising the Bar for Automotive Refinishing in South Africa

The 3rd annual R-M Paint or Die Trying competition concluded at the BASF RCC Training Centre in Midrand on November 6–7, 2025, marking its most successful edition yet.

02/12/2025

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