R-M^® is preferred supplier of Jaguar Land Rover in Asia Pacific

BASF’s Coatings (BASF) division and Jaguar Land Rover's (JLR) global headquarters have signed a cooperation agreement with R-M, premium refinish paint brand of BASF, to support the development and implementation of the JLR Global Body & Paint Programme in Asia Pacific (JLR APIO importer region includes 16 countries).

Under the agreement, the partners commit to a strategic long-term collaboration that exceeds the industry standard in vehicle body repair and paint refinish. This includes the supply of refinish products and color-matching solutions. Additionally, a dedicated Regional Body & Paint Manager has been appointed. The new manager will help develop and implement JLR’s Global Body & Paint Programme in the region.

BASF will work closely with JLR to ensure total branded paint solutions meet their stringent repair specifications and process standards, supported from a global comprehensive support network which offers guaranteed methods and expertise.  In addition to R-M paint solutions, RODIM® user-friendly painting accessories are included for the highest quality and efficient damage repair process.

As part of the total offer, BASF is also providing comprehensive Advanced Business Solutions (ABS) to JLR to help drive profitability and efficiency within its authorized body shop network and appointing retailers. This includes a set of innovative services, tools, training and performance management modules designed to improve the processes and overall performance of JLR’s authorized body shop facilities.