First IBIS event in 2022 kicks off and focuses towards driving business growth and identifying the right opportunities for 2022. BASF Automotive Refinish Coatings team partnered once again with the IBIS Middle East International Bodyshop Symposium on February 23, 2022 in Dubai for a one day event. The Middle East event continues to follow the 2021/22 theme of Ready. Steady. Grow and represents the first of three events to be sponsored by BASF Coatings division including US, and the Global Summit later this year.
BASF invited more than 50 customers and business leaders to the event. “Our premium brand R-M met perfectly the expectations of the market and showcased our sustainable product innovations and digital solutions acting as core enablers to grow the business in the region. The event gave a unique opportunity to network in person, make new contacts and share positive experiences with each other,” says Kauê Moncau Milanez Marketing Manager Middle East - Automotive Refinish Coatings Solutions who managed the BASF stand.