R-M THE CODE Asia teams up with renowned designer to give a compact SUV a makeover | rmpaint
R-M THE CODE Asia teams up with renowned designer to give a compact SUV a makeover

• First R-M® THE CODE project in Asia lands in China
• Celebrating R-M’s 100th anniversary worldwide
• New color inspired by history and future mobility

Foshan, China – August 20, 2019 – Michael Young, a world renowned industrial designer, has revitalized the Acura CDX compact SUV with a dazzling identity using BASF’s premium refinish paint brand R-M®. Launched in Asia for the first time, the R-M THE CODE project today unveiled the new Acura CDX at BASF-TGPM Automotive Refinish Competence Center (RCC) in Foshan, Guangdong Province.

In 2018, R-M invited a variety of international, prestigious designers from Europe to initiate the R-M THE CODE project, to showcase their visions for the future of mobility. A total of 10 designers from 10 countries worked on various forms of transportation over a one-year period on individual projects, including an Aston Martin, a driverless battery electric bus, an electric scooter and a boat. R-M supports the designers with its color database and refinishing competence as well as its experts from its color laboratories. THE CODE stands for a special color code for each designer and each project. R-M THE CODE has been launched in Asia with the visionary, award-winning designer Michael Young in China.


Watch video: https://youtu.be/PAjZPVF-yLM


By continuing to browse the website you are agreeing to our use of cookies to propose you the most relevant services and offers. For more details, review our cookies policy.
Click here and agree