In 2021, the automotive industry faced new challenges that it had never faced before. The total number of vehicles built on the world’s assembly lines in 2020 and 2021 was significantly lower than the years before. That put a sharper point on the popularity of certain color spaces in the BASF Color Report 2021 for Automotive OEM Coatings, while knocking some perennial favorites down a few points. The achromatic colors – white, black, gray, and silver – are still the most popular.
As predicted by BASF’s designers years ago, blue is having a moment in the sun. Red is also rising – taking market share from the achromatic colors in many parts of the world.
“Colors designed for EMEA (Europe Middle East, North Africa) use familiar color positions, but change them with the help of new effects, subtle color gradients, or a specific sparkle behavior. They make the chromatics stand out as bold expressions of individuality and sportiness, gaining popularity each year,” said Mark Gutjahr, head of Automotive Color Design, EMEA.
“Asia Pacific has the largest volume of automotive production in the world, and reflects the highest diversity of color, compared to other regions,” said Chiharu Matsuhara, head of Automotive Design for AP. “Along with the surge in blue, the family of green colors increased. From teal to khaki to olive, these aren’t the usual greens, especially in SUVs.”
“North America appears to change direction more quickly. With demand high and supply trending lower, buyers could be forced into making more pragmatic choices and fewer emotional choices. Consumers have quickly shifted to more familiar shades in the achromatic space,” said Paul Czornij, head of Automotive Design for the Americas.