R-M THE CODE UNVEILS A UNIQUE COLOR ALCHEMY FOR DS AUTOMOBILES CONCEPT CAR, PREMIUM BRAND OF PSA GROUP
DS Automobiles, premium brand of PSA GROUP, and R-M, premium automotive refinish paint brand, present the latest French luxury car concept car from DS called DS AERO SPORT LOUNGE (DS ASL). The partnership with Thierry Metroz, Director of Style of DS Automobiles, presents the unique color design concept from R-M THE CODE,the leading program in creativity, design and technology from visionary selected designers across mobility.
The French brand DS Automobiles is known for its luxury savoir-faire. Their new concept car DS AERO SPORT LOUNGE reinvents “the art of travel.” Elegance at its best, the all-electric aerodynamic design integrates unusual materials harmoniously in the car’s interior, while its exterior body required a unique color developed with R-M. Cristal Pearl, featuring dual color tones champagne gold and blush, contributed to the perfect balance of the unique design character of the car. DS ASL is a one-of-a-kind production using leading-edge efficient processes to achieve the design, while taking care of the environment.
Watch the film about the project:
Part 1 https://youtu.be/fkWCIjwxgsg
R-M THE CODE is a joint project launched by R-M and The Arsenale, a premium online marketplace dedicated to the style of motion. To follow the projects, you can visit: