R-M showcases innovation at IBISTV2020 Global Summit
On December 17, 2020, our leading paint brand R-M partnered with IBIS (International Bodyshop Industry Symposium) a global conference and networking provider for collision industry leaders and influencers. 2020 sees the 20th anniversary of IBIS and the launch of IBISTV Global Summit, a 4-hour virtual broadcast streamed live on December 17. The event was originally planned to be hosted in Monaco, key market for R-M in June and later moved to an online format due to the Covid-19 pandemic.
IBISTV provided a great opportunity for R-M, our global strategic account managers and marketing teams to connect to its global audience and customers with thought leadership content and virtual networking opportunities. More than 600 global OEM customers and key stakeholders from the global automotive refinish industry pre-registered for the event.
As part of this year’s virtual rundown for R-M, a special 20 minute feature video ‘Spray painting a bonnet in just under 20 minutes with AGILIS’ featuring Fabien Boschetti, Head of Global Marketing was played during key intervals. R-M also took part in the online Expo with a dynamically designed AGILIS stand showcasing products and solutions in an intuitive and immersive environment
In September, R-M set new standards in the automotive refinish industry by introducing AGILIS, its new waterborne paint line. With the lowest VOC content and the highest eco-effectiveness ever, the new product line revolutionizes the global premium waterborne automotive refinish market. Thanks to its advanced productivity, AGILIS helps body shops increase their performance even further. As an innovative response to current and future challenges, AGILIS has a new pigment technology and ensures a faster process through easier application with millions of color matches to choose from.