Success drives innovation

The company’s founder, Herbert Mason, joins forces with Fred Rinshed to form the Rinshed-Mason Company, which soon became the largest paint supplier to the growing automotive industry.

Cadillac, the world-famous prestige car manufacturer and first choice of US presidents, orders the first batch of material.

R-M pioneers paint durability testing and creates the industry’s first paint exposure test site in Florida.

R-M launches the first metallic finish for cars.

R-M revolutionizes the market by introducing the Tintometer and the first mixing base system.

R-M provides one of the first Space missions with the “heat-resistant black lacquer”.

R-M Automotive Refinish establishes its research, development and manufacturing facility in Europe, near Paris.

R-M produces the first waterborne OEM paints.

A new world innovation: the DIAMONT basecoat line is launched in Clermont.

Creation of the Refinish Competence Center in Clermont: one of the most modern training centers in Europe.

Colormaster, the world’s leading colour identification tool is launched and revolutionizes colour matching in the industry.

R-M is the first to launch a website in the automotive refinish industry to put all of its colour formulas online, making it easy for painters to find the details they need with ease.

R-M’s innovative service package, specially developed for managers, is launched to help bodyshops increase their productivity and sales. It was initially called Programs For Success.

Colortronic 2 is launched. It's the second generation of R-M’s colour measuring devices that helps bodyshops to identify the matching colour and select the right formula faster.

The 10th International R-M Best Painter Contest takes part in France (Clermont de l’Oise).

R-M Premium Partners launch in Europe.

The R-M International Refinish Competence Center becomes one of the most modern training facilities in Europe.

Colors & Design by R-M is launched, an initiative to present latest color trends, product innovation and applications with an OEM car manufacturer.

R-M is confirmed as the caring business partner worldwide, A brand of BASF - We create chemistry. In this year, R-M’s next generation of clearcoats is launched.

Colortronic 12/6 Perfect colour matching is launched. Customers create perfect results thanks to R-M’s unique colour database.

e’Sense products launched in Europe with BASF’s certified biomass balance approach, helping to reduce CO2 emissions.

R-M, premium paint brand of BASF, celebrates one hundred years in business.

Substainability has become a mega trend in society. R-M launches AGILIS the global waterborne basecoat line that matches eco-effective high quality products with the lowest VOC-content ever.

Refinity™, a secure, cloud-based, digital solution platform for its refinish body shop customers all over the world, designed to boost body shop performance and profitability.

R-M wins over competition with AGILIS® - reducing overall weight paint on the C43 racing car by 50%.

R-M unveils its most advanced fast-drying clear coat in its PIONEER Series: RACE Finish-R e’Sense with Ccycled® certification and delivering an exceptional drying performance.