R-M® celebrates its century-long success story.
“Being successful means being innovative”
In 2019, R-M, premium paint brand of BASF, is celebrating its hundred years in business and presenting its success story through a range of activities. The centenary year kicked off at the North American International Auto Show (NAIAS) in Detroit. R-M has shown in an animated video the most important milestones through which the brand has shaped and further developed the automotive refinish industry since 1919 – all thanks to the pioneering spirit of its founders. In this centenary year, the R-M brand celebrates with its customers throughout the world its greatest success stories and share these online.