Outperform competition
Power up your painters with easier applications, better covering power, higher gloss, faster drying times, outstanding finishes and improved environmental compatibility.
Our services for you
All you need to succeed
High performance is everything
Painters need the best materials, and when, how and where valuable time-savings can be made. Easier application, better covering power, higher gloss, faster drying times, outstanding finish and improved environmental compatibility have always been the standards by which we measure all our innovations. Discover our eco-effective pioneer series.
Discover our color expertise
R-M is providing indispensable aids with trend-setting color matching systems such as Color Explorer, Colormaster and nowdays REFINITY and Colortronic 12/6 allowing you to meet future challenges with ease.
Your ultimate business partner
The automotive refinish industry is changing, but through constant innovation and world-class refinishing solutions, R-M still remains the go-to paint partner for every bodyshop that seeks to be the best.
Elevate your business
Get #EcoEffectiveness with R-M
- CO2
with our Biomass balance Approach
Our products are manufactured with renewable raw materials. This means less CO2. It also means your business can attract a new, sustainably-minded customer, leading to more jobs.
- 20%
on materials thanks to our Air-Drying technology
Up to 20% lower material consumption - drying at air temperature will allow you to reduce CO2 and energy costs.
-60%
on your energy costs thanks to our Eco-Effectiveness Process
Discover our ground-breaking products and solutions, designed specifically to support body shops in lowering their energy consumption by up to 60% while also significantly shortening process times and reducing material consumption.
All new R-M
Take your painting process to another level.
AGILIS, the pioneering new waterborne basecoat paint system from R-M. It has everything you need.
News
Latest from our newsroom
Testimonials
Talent Andrea Albertoni, winner of the International Final R-M Best Painter Contest
03/08/2023
News
R-M® continues its partnership with Emil Frey Racing in 2023
April 03, 2023 – R-M, BASF's premium paint brand, continues its successful partnership with Emil Frey Racing this year. The Emil Frey Group and R-M have been trusted partners for years. Founded in 1924, the Emil Frey Group is a Swiss family-owned company engaging in the automotive industry in several European countries. Next year, the Emil Frey Group will celebrate its 100th anniversary.
26/06/2023
About R-M
Success drives innovation
R-M was started in Detroit, US, more than 100 years ago, and it continues to play a key role in shaping the development of automotive industry.
Team up with R-M and accelerate your business success
Connect with your local R-M dealer now