Racetrack Mindset, Customer Performance

R-M delivers proven motorsport solutions to bodyshops with Emil Frey, empowering painters to achieve fast, high-quality finishes and consistent results while prioritizing environmental responsibility.

What we can offer you

Get in touch

R‑M & Emil Frey: Full Power into 2026

Bringing Team Spirit and Performance from the Racetrack to Customers

More about the partnership

Our services for you

All you need to succeed

High performance is everything

Painters need the best materials, and when, how and where valuable time-savings can be made. Easier application, better covering power, higher gloss, faster drying times, outstanding finish and improved environmental compatibility have always been the standards by which we measure all our innovations. Discover our eco-effective pioneer series.

Discover our color expertise

R-M is providing indispensable aids with trend-setting color matching systems such as Color Explorer, Colormaster and nowdays REFINITY and Colortronic 12/6 allowing you to meet future challenges with ease.

Your ultimate business partner

The automotive refinish industry is changing, but through constant innovation and world-class refinishing solutions, R-M still remains the go-to paint partner for every bodyshop that seeks to be the best.

Discover why R-M is the right partner for your business

Elevate your business

Get #EcoEffectiveness with R-M

- CO₂

with our Biomass balance Approach

Our products are manufactured with renewable raw materials. This means less CO₂. It also means your business can attract a new, sustainably-minded customer, leading to more jobs.

- 20%

on materials thanks to our Air-Drying technology

Up to 20% lower material consumption - drying at air temperature will allow you to reduce CO₂ and energy costs.

-60%

on your energy costs thanks to our Eco-Effectiveness Process

Discover our ground-breaking products and solutions, designed specifically to support body shops in lowering their energy consumption by up to 60% while also significantly shortening process times and reducing material consumption.

Learn more about our eco-effective solutions

All new R-M

Take your painting process to another level.

AGILIS, the pioneering new waterborne basecoat paint system from R-M. It has everything you need.

Learn more about AGILIS

News

Latest from our newsroom

News

Application Expertise in Robotics

R-M Automotive Refinish is strengthening its role in robotics-enabled Automotive Refinish by combining coatings expertise, digital color management and application process know-how. Through close collaboration with OEMs and automation partners, BASF Coatings aims to help shape the future of automated paint application in body shops. Drawing on its experience in repair processes and connected digital workflows, R-M supports customers in implementing robotics-enabled solutions for more consistent, scalable and future-ready repair operations.

28/05/2026

News

R-M® optimizes body shops resource planning with the software aspaara® AI

With aspaara®, R-M accelerates AI-driven transformation across Europe, the Middle East and Africa as a complementary solution to Body Shop BOOST, while aspaara AI® can be deployed both as part of Body Shop BOOST and as a standalone solution, complemented by consulting services.
In this context, with aspaara®, R-M accelerates AI-driven transformation across Europe, the Middle East and Africa as a complementary solution to Body Shop BOOST, and aspaara AI® can be deployed both as part of Body Shop BOOST and as a standalone solution, complemented by consulting services.

12/05/2026

Enter the newsroom

About R-M