R-M® Strengthens Partnership with Emil Frey, bringing Team Spirit and Performance from the Racetrack to Customers

Emil Frey is a trusted partner and dealer for numerous automotive brands in Europe, relying on R‑M’s premium products and solutions throughout its network. With its advanced waterborne paint technology and the industry’s fastest application processes, R-M and Emil Frey create added value for body shop customers by translating proven motorsport performance into greater efficiency, quality, and sustainability for high-quality paint repairs. The recently launched new R-M Pioneer Race Series wet-on-wet filler RACE-WET-FILL-R is highly eco-efficient, featuring flash-off times as short as 5 minutes. It integrates seamlessly across all basecoat systems and with the RACE FINISH-R Clear Coat, ensuring outstanding quality and performance throughout the refinishing process. In Safenwil, Switzerland, the European Emil Frey headquarters, the Emil Frey Lackcenter is one of the most advanced facilities using R-M’s most advanced eco-efficient solutions.

"We are proud to partner with Emil Frey in Europe, providing our most innovative and eco-effective solutions" said Roar Solberg, Vice President, Automotive Refinish EMEA at BASF Coatings and Alexander Bru, Regional Business Manager DACH confirms: "Our shared team spirit and passion with the Emil Frey Racing team further strengthens our partnership and provides optimal foundation to connect with more partners and for attracting more talents in the fascinating world of new mobility."  

With a strong driver line‑up, cutting‑edge technology and a shared passion for excellence, Emil Frey Racing and R‑M are looking ahead to an exciting 2026 season. The partnership underlines R‑M’s clear commitment to supporting its partners and customers with premium solutions, close collaboration, and a true team mindset, on and off the track.

The 2026 Emil Frey Racing team will be visible throughout Europe in eight DTM (Deutsche Tourenwagen Masters) rounds and five GT World Challenge Europe Sprint Cup events.