News

R-M® continues its partnership with Emil Frey Racing in 2023

April 03, 2023 – R-M, BASF's premium paint brand, continues its successful partnership with Emil Frey Racing this year. The Emil Frey Group and R-M have been trusted partners for years. Founded in 1924, the Emil Frey Group is a Swiss family-owned company engaging in the automotive industry in several European countries. Next year, the Emil Frey Group will celebrate its 100th anniversary.
Emil Frey Racing R-M

26/06/2023

“We are very proud of our long-standing partnership with the Emil Frey Group and are looking forward to supporting the Emil Frey Racing Team again this year because our relationship is characterized by team spirit, passion and a good cooperation. We want to support young talents and accompany them on their way. Fast cars and our partnership provide the optimal basis for this,” said Chris Jackman, Director Global Strategic Account Management BASF Automotive Refinish Coatings. 

The Emil Frey Group and R-M have been working together in partnership for many years. For example, Emil Frey companies in Switzerland and Europe use R-M's premium products and solutions for their body shops.

Two racing series with two new Ferraris will enter the race this year. In the 2023 season, the team will contest a total of thirteen competitions: five sprint races in the GT World Challenge Europe and eight DTM race weekends. The season kicks off with the race at Brands Hatch (UK) on May 13 and 14, 2023.

We are starting the new season fully motivated, and it has many innovations in store. Firstly, the change of manufacturer to Ferrari, with the 296 GT3 as a completely new race car, and secondly, we are venturing into the highly competitive and popular DTM racing series for the first time. The first test drives were very promising and the Ferrari has a lot of potential. The motorsport business sometimes changes quickly, so I'm very pleased that we're entering our seventh season with R-M and can continue to count on this support. It is a long-term partnership characterized by mutual respect that goes far beyond motorsport," says Lorenz Frey-Hilti, Team Principal.

Technical team

Team up with R-M and accelerate your business success

AgilisXSauber

Connect with your local R-M dealer now