Outperform competition

Power up your painters with easier applications, better covering power, higher gloss, faster drying times, outstanding finishes and improved environmental compatibility.

Pro results every time

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Our services for you

All you need to succeed

High performance is everything

Painters need the best materials, and when, how and where valuable time-savings can be made. Easier application, better covering power, higher gloss, faster drying times, outstanding finish and improved environmental compatibility have always been the standards by which we measure all our innovations. Discover our eco-effective pioneer series.

Discover our color expertise

R-M is providing indispensable aids with trend-setting color matching systems such as Color Explorer, Colormaster and nowdays REFINITY and Colortronic 12/6 allowing you to meet future challenges with ease.

Your ultimate business partner

The automotive refinish industry is changing, but through constant innovation and world-class refinishing solutions, R-M still remains the go-to paint partner for every bodyshop that seeks to be the best.

Discover why R-M is the right partner for your business

Elevate your business

Get #EcoEffectiveness with R-M

- CO2

with our Biomass balance Approach

Our products are manufactured with renewable raw materials. This means less CO2. It also means your business can attract a new, sustainably-minded customer, leading to more jobs.

- 20%

on materials thanks to our Air-Drying technology

Up to 20% lower material consumption - drying at air temperature will allow you to reduce CO2 and energy costs.

-60%

on your energy costs thanks to our Eco-Effectiveness Process

Discover our ground-breaking products and solutions, designed specifically to support body shops in lowering their energy consumption by up to 60% while also significantly shortening process times and reducing material consumption.

Learn more about our eco-effective solutions

All new R-M

Take your painting process to another level.

AGILIS, the pioneering new waterborne basecoat paint system from R-M. It has everything you need.

Learn more about AGILIS

News

Latest from our newsroom

Testimonials

Testimony of Andrea Albertoni, winner of the International Final R-M best painter contest

2023-08-03

News

R-M® continues its partnership with Emil Frey Racing in 2023

April 03, 2023 – R-M, BASF's premium paint brand, continues its successful partnership with Emil Frey Racing this year. The Emil Frey Group and R-M have been trusted partners for years. Founded in 1924, the Emil Frey Group is a Swiss family-owned company engaging in the automotive industry in several European countries. Next year, the Emil Frey Group will celebrate its 100th anniversary.

2023-06-26

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