For the 100years of R-M in 2019, R-M fans and customers from all over the world voted the R-M Anniversary RED color among three Red color trends defined by the Color Designers from North America, EMEA and Asia Pacific. R-M ZOOMING RED #rmpaint100yo is the winning color representing the customer view of the brand perfectly. «This RED fits perfectly to the current color trends in automotive – we see this color in Asia representing new technology, inspirations, dynamic vibes,” says Chiharu Matsuhara, Head of Design Asia Pacific.
To enable R-M’s customers to reproduce exactly the right color, R-M’s color experts work in color labs worldwide to analyze the latest color trends in the automotive market. Using software and pretended algorithms, R-M’s color experts fine-tune the color until it is absolutely perfect. The mixing formulas are then updated in the databases for the color matching systems like COLORTRONIC 12/6.