• First R-M® THE CODE project in Asia lands in China
• Celebrating R-M’s 100th anniversary worldwide
• New color inspired by history and future mobility
Foshan, China – August 20, 2019 – Michael Young, a world renowned industrial designer, has revitalized the Acura CDX compact SUV with a dazzling identity using BASF’s premium refinish paint brand R-M®. Launched in Asia for the first time, the R-M THE CODE project today unveiled the new Acura CDX at BASF-TGPM Automotive Refinish Competence Center (RCC) in Foshan, Guangdong Province.
In 2018, R-M invited a variety of international, prestigious designers from Europe to initiate the R-M THE CODE project, to showcase their visions for the future of mobility. A total of 10 designers from 10 countries worked on various forms of transportation over a one-year period on individual projects, including an Aston Martin, a driverless battery electric bus, an electric scooter and a boat. R-M supports the designers with its color database and refinishing competence as well as its experts from its color laboratories. THE CODE stands for a special color code for each designer and each project. R-M THE CODE has been launched in Asia with the visionary, award-winning designer Michael Young in China.
Watch video: https://youtu.be/PAjZPVF-yLM