Two Audi TTs in a coat of CARIZZMA sweep visitors off their feet at Automechanics 2009 in Riga

Dynamic duo takes Baltic countries by storm

Riga. Paris, London, Dubai and Essen will never be the same ever since the two Audi TTs, clad in glossy finishes from CARIZZMA, appeared at the car show capitals. And it was no different in Riga, Latvia, where the snazzy cars mesmerized visitors at the recent Automechanics 2009 trade show. CARIZZMA is a product line for car tuning from R-M®, a BASF Coatings’ paint brand.
The two colorfully refinished sports cars featured at the booth of the Latvian paint company RG GRUPA, R-M importer, are aptly named “Hot Rod” and “Nascar” and vividly demonstrated the wide range of individual CARIZZMA colors. It was RG GRUPA’s first appearance with R-M at the famous car show, which has taken place in the Latvian capital on a yearly basis since 2000.

“Never seen such tastefully refinished cars"
“The two cars refinished with CARIZZMA were the number one attraction on all four show days,” said Santa Peizuma, director of RG GRUPA, expressing her satisfaction. The two sleek cars were among the quartet of sports cars that celebrated their successful debut at R-M’s booth at the Paris Tuning and Racing Show in February 2008. Automotive designer Gerry Blyenberg, inspired by the major tuning styles Dub Style, Low Rider, Hot Rod and Nascar, had used CARIZZMA to refinish the four Audi TTs.
At the Kipsala International Exhibition Centre in Riga, the Latvian visitors were particularly smitten by "Hot Rod" and "Nascar." “Many of them told us that they had never seen such tastefully refinished cars before," Peizuma said.

CARIZZMA to be launched on the Latvian market
Some 35,500 auto mechanics, bodyshop owners and car tuners learned about car tuning, car parts and car repair tools at Automechanics 2009. The exhibitors, 106 in all, were from the Baltic countries, Russia, Poland, Belgium, France and Germany. This year’s show took place at the same time as the show Transport and Logistics 2009 (held for the fifth time) and the Riga International Motor Show.
Jean-Pierre Pattou, R-M’s export manager for Latvia, is already looking ahead. “R-M's appearance at RG GRUPA’s booth was outstanding, and the CARIZZMA products attracted all kinds of attention. We now anticipate that we can successfully launch CARIZZMA on the Latvian market.”
Riga wasn’t the last stop for the Audi TTs for 2009. In September, they will be supporting the launch of CARIZZMA in Switzerland in their role as “ambassadors."